The Lyoness Greenfinity Foundation (GFF) was established in 2011 in Switzerland as a non-profit foundation. It is a politically independent, charitable organisation, which is actively involved in sustainably protecting the environment, realises innovative climate protection projects worldwide and promotes the use of renewable energies.
The GFF’s projects are being financed by the internationally active Lyoness shopping community. Each member contributes actively to the realisation of the Foundation’s projects with a part of their purchases.
Our motto is: "Every purchase matters!" Active users of the Cashback Card, Mobile Vouchers or Online Shopping do not only save money, but also help people in need worldwide. However, you also have the possibility to donate an amount of your choice for a specific project or make a free donation.
Hubert Freidl (CEO of Lyoness International AG and founder of the Lyoness idea) established the Lyoness Greenfinity Foundation in May 2011. Members of the Foundation Board of the Greenfinity Foundation are Hubert Freidl (President of the Foundation Board), Dr. Hubert Reif (Vice-president of the Foundation Board) and Karl-Heinz Feddermann (Foundation Board Member). For detailed information, please click on "Team".
Lyoness is an international sector spanning shopping community as well as a Loyalty Programme for regional, national and international trade. The philosophy is: "Money back with every purchase".
Members benefit from the Lyoness Benefits with every purchase made with a Lyoness Loyalty Merchant. Lyoness Members receive money back with every purchase made using the Lyoness Cashback Card, Mobile Vouchers and Online Shopping. A Lyoness Membership is always free of charge and non-binding. Lyoness’ special strength lies in the unique win-win situation: Not only Members and Loyalty Partners benefit long-term – every purchase helps the Child & Family Foundation and starting from autumn 2012 the Greenfinity Foundation to support the implementation of aid, education and climate protection projects worldwide.
The so-called "ecological footprint" serves a as evaluation tool for a company’s ecological and social compatibility. It is a comprehensive indicator of sustainability developed by scientists already in 1994 and a metaphor of the consumption of resources depending on the world’s biologically productive area. The ecological footprint indicates how many hectares of productive land our planet has to provide in order to supply resources for an individual person, a company or a whole country as well as to absorb and recycle their waste. The earth provides 1.8 hectares per person to satisfy their daily needs. But the average ecological footprint per person is currently around 2.7 hectares a year. The situation is even more dramatic in industrialised nations due to consumer behaviour and high mobility. The average European needs 4.7 hectares, the average US-American even 7.9 hectares, in order to satisfy their everyday needs.
(Source: Global Footprint Network, www.footprintnetwork.org)
The CO₂-footprint (Carbon Footprint) adds up the amount of CO₂-emissions (in tons) along the product life cycle (CO₂-emissions from the extraction of raw materials to disposal and use). The carbon footprint is about 50% of the overall ecological footprint and thus the main cause of climate change.

The result of the Carbon Footprint defines the area of forests required to absorb all CO₂-emissions on earth (except the emissions absorbed by oceans).
(Source: Global Footprint Network, www.footprintnetwork.org)
The Brundtland Kommission published the concept of sustainable development for the first time in 1987. In this publication the term "sustainability" was defined as development "which responds to the needs of today’s generations without endangering the opportunities/possibilities of future generations". This means that today’s consumption of resources needs to be reduced in order to enable future generations to satisfy their needs as well.

Sustainability is built on three "pillars": environmental, economic and social dimensions. In order to manage sustainably all three dimensions need to be taken into consideration, not only economic success shall be pursued.
(Source: Lexikon der Nachhaltigkeit, www.nachhaltigkeit.info)
CSR (Corporate Social Responsibility) means that companies take responsibility for the environment and for society. This means that companies shall not regard economic success as being their only goal, but that also social and environmental goals shall be pursued. The three dimensions of sustainability (environmental, economic and social responsibility) are central to this concept.

  • Environmental responsibility: reducing environmental pollution, reducing the use of resources
  • Social responsibility: supporting employees, not exploiting humans, involving stakeholders into the process
  • Economic responsibility: successfully manage a company and guaranteeing its continued existence

(Source: Lexikon der Nachhaltigkeit, www.nachhaltigkeit.info)