Companies do have social responsibility. As a company which is active worldwide Lyoness takes this responsibility very seriously and stands up for the goals of the Lyoness Greenfinity Foundation. In its first project the Greenfinity Foundation therefore critically reviews all of the Lyoness company locations in order to set up Lyoness as an ecoconscious company in the future.
The so-called "ecological footprint" serves as evaluation tool for the company’s ecological and social compatibility. It is a comprehensive indicator of sustainability developed by scientists already in 1994 and a metaphor of the consumption of resources depending on the world’s biologically productive area. The ecological footprint indicates how many hectares of productive land our planet has to provide in order to supply resources for an individual person, a company or a whole country as well as to absorb and recycle their waste.
The earth provides 1.8 hectares per person to satisfy their daily needs. But the average ecological footprint per person is currently around 2.7 hectares a year. The situation is even more dramatic in industrialised nations due to consumer behaviour and high mobility. The average European needs 4.7 hectares, the average US-American even 7.9 hectares, in order to satisfy their everyday needs.
(Source: Global Footprint Network, www.footprintnetwork.org)
This means that the ecological footprint which we leave behind is bigger than the earth itself. The world population’s standard of living thus is beyond our planet’s capacity. We would already need two planets in order to satisfy our need of resources. We – both as single individuals and as companies – must treat the earth’s natural resources more carefully in order to restore the ecological balance. This is why Greenfinity wants to make all Lyoness locations and events more climate-friendly and thereby sustainably minimise the whole group’s ecological footprint.
The Institute of Process and Particle Engineering of Graz´ University of Technology provides the scientific know how for calculating the Lyoness group’s ecological footprint. Prof. Dr. Michael Narodoslawsky’s team developed an ecological evaluation system for the Lyoness locations, events and projects on a scientific basis on behalf of the Greenfinity Foundation. Evaluation is based on the Sustainable Process Index (SPI®), a special method which makes it possible to calculate the ecological footprint. The TU Graz’s evaluation system does not only take CO2-emissions into account but also many other areas in which humans have an impact on the environment.
Based on the SPI® the institute has developed three evaluation systems with which different ecological footprints can be determined: a calculator for locations, a calculator for events and a calculator for golf which is used to evaluate international golf tournaments.
Calculator for locations
The ecological footprint of all Lyoness company locations can be determined with this calculator, which is a web based tool. Extensive data is therefore being collected at all Lyoness subsidiaries on all continents.
The following data is being collected:
mobility in the company (business trips etc.)
office infrastructure (technical equipment, office materials etc.)
The calculator for locations offers the opportunity to compare the various locations with each other and to show potentials for ecological optimisation.
Based on the determined data Lyoness’ annual total footprint will be calculated.
Calculator for events
The ecological footprint of all events organised or sponsored by Lyoness will be determined by a web based calculator for events.The ecological footprint of all Lyoness company locations can be determined with this calculator, which is a web based tool.
Evaluation includes all areas which are relevant to events:
mobility (arrival and departure of participants, excursions etc.)
accommodation for participants
The determined ecological footprint helps in making decisions for ecologically optimising an event. Thereby it can be found out how the footprint changes when certain products are being replaced or spared.
The events’ determined ecological footprints will be integrated into Lyoness’ annual total footprint.
Further, participants of Lyoness events can also make a contribution to environmental protection. A tool determining the personal ecological footprint of arrival at and departure from an event is available on the Greenfinity Foundation’s website. Participants have the opportunity to invest in a project of their choice via this online tool and thus compensate the environmental impact caused.
Determining Lyoness’ ecological footprint using calculators for locations and events is only the first step towards sustainable development for the company. In its next step, the Lyoness Greenfinity Foundation plans to specifically minimise the footprint by reducing and compensating the environmental load caused by the whole Lyoness group.
This should be achieved by, for example, ecologically improving the company itself, by measures, such as saving electricity or by using green electricity. Further, the Lyoness Greenfinity Foundation will realise environmental projects worldwide. The emissions compensated because of the projects will be taken into account concerning the footprint and shall minimise it continuously over the years.